![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/46941de8-b0ab-4589-99f3-01aeea728fad/f2f91a84-9f0c-49ac-9c14-8e308ed7d084_rw_1920.jpg?h=0b981ebf302455961d867f524dfb2995)
HOW DO YOU REBRAND A BUSINESS ACCELERATOR?
You simplify the name and the brand look.
Hothouse Marketing and H2 Digital are now H2 Accelerator. A company with an entrepreneurial drive to succeed, the courage to innovate, and permission to fail.
Hothouse Marketing and H2 Digital are now H2 Accelerator. A company with an entrepreneurial drive to succeed, the courage to innovate, and permission to fail.
I worked on this project with my team as Co-Creative Director and lead Designer.
Hothouse Marketing had a solid reputation along with their digital division: H2 Digital. The natural evolution of the brand was to merge the two companies and be know simply as H2. The brand red combined with bold primary shapes are designed to infer a subtle, steady upward grown. H2 is set up to help companies navigate this unprecedented business landscape today and in the future.
Brand Evolution Animation
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/46941de8-b0ab-4589-99f3-01aeea728fad/2c262487-7cc1-4e3c-bb17-cd7bc7a422b0_rw_1200.jpg?h=5b50b58aeb0fe5729ca1142724eb8a6c)
Exterior Signage
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/46941de8-b0ab-4589-99f3-01aeea728fad/a487cc69-1bc7-4e4a-9ea4-be529b7ac825_rw_1200.jpg?h=d81346b433e52e1cc1135690c48cc75a)
Business Cards
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/46941de8-b0ab-4589-99f3-01aeea728fad/23d0524f-97fc-44d4-a447-9aa76c09d45a_rw_1200.jpg?h=7426718a075d5721948f4d598e6334d8)
Business Card Backs
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/46941de8-b0ab-4589-99f3-01aeea728fad/f6994e07-eacc-4d65-bc22-69dfa8fc9dc2_rw_1200.png?h=a86400316e9eff0d00c9cc2d49218b92)
Magazine Ads
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/46941de8-b0ab-4589-99f3-01aeea728fad/48053ed0-767a-4f31-babc-864e9f1091be_rw_1200.png?h=2512c13e218b0c251303dfccbd265458)
Programatic Digital Ads
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/46941de8-b0ab-4589-99f3-01aeea728fad/41d828f0-4c8e-4b8a-abc9-9e752697f625_rw_1200.png?h=9d6048df89ff010aeaf20b8d4a12900a)
Programatic Digital Ads
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/46941de8-b0ab-4589-99f3-01aeea728fad/da6582c7-01f4-4d52-a202-0f44b11a1e6c_rw_1200.png?h=c57df1f804b727e4b652e8bce1f26fb9)
Programatic Digital Ads
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/46941de8-b0ab-4589-99f3-01aeea728fad/7637f482-4e18-442e-8897-2fd075dcc1ae_rw_1200.png?h=f7b40d984f635831f0c514740690be6c)
Website