![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/46941de8-b0ab-4589-99f3-01aeea728fad/c7fa350b-c83b-450b-82b6-eb69b26191d8_rw_1920.jpg?h=ab45083d0b42347b1a4f17a9ff0dc568)
How do you encourage people to find a better way to save?
Show members that our credit union client has lots of great ways to put their money in a safe place – all of them better than cash in a coffee can.
COASTAL COMMUNITY - DEPOSIT CAMPAIGN
To encourage credit union members to retain, increase or open new term deposits, the communications were visually dynamic and engaged the customer through direct mail, in-branch posters, counter coffee tins and dimensional floor decals you could not miss. The marketing used a visual metaphor that reinforced how safe GIC deposits were and the benefits of reinvested locally with Coastal Community Credit Union.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/46941de8-b0ab-4589-99f3-01aeea728fad/a2b9155c-b3cf-48d4-ad99-9f16a08ad76e_rw_1200.jpg?h=bd59a51dc6fd1cb935892bc2419eaf26)
Coffee Tin Direct Mailer
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/46941de8-b0ab-4589-99f3-01aeea728fad/53d78de3-b45c-4d3a-8e39-1fbf3d289f4e_rw_1200.jpg?h=5bf33ce2127315d81c5a6740d0025ac8)
In-Branch Floor Decal
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/46941de8-b0ab-4589-99f3-01aeea728fad/c287124e-f84f-4fc2-8c57-0ef052d0c67f_rw_1200.jpg?h=fc9c72dd5dddb1bad7f63dec008e17cd)
In-Branch Coffee Tin Conversation Starter
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/46941de8-b0ab-4589-99f3-01aeea728fad/537b8291-a976-4e8d-a7ca-e6ca7a9be71a_rw_1200.jpg?h=fdc3f46e1727c6e13d2bc57300673550)
In-Branch Poster