How do you remind people that mental health is everyone’s issue
–even young hockey players?
–even young hockey players?
If you’re Dr. Stu Gershman, you create a special program to de-stigmatize mental health and to empower and encourage youth and young adults to support one another.
BUDDY CHECK FOR JESSE IN MEMORY OF JESSE SHORT-GERSHMAN
We helped Dr. Stu Gershman fulfill his dream of creating a program in memory of his son, Jesse Short-Gershman. Buddy Check for Jesse was developed as a program that hockey coaches could deliver to their teams to help raise awareness that mental health can affect anyone and that coaches are key to helping create an environment where teammates support one another. Buddy Check for Jesse and its partners will provide green tape to teams around British Columbia so that players can tape their sticks to demonstrate their awareness and support of mental health on the last weekend of October each year. The program also includes a website, video, posters, wallet cards and notes to help Coaches share this important message with their teams. In its first year, the program has been an incredible success on social media using the hashtag #BuddyCheckForJesse.
Program Naming and Logo
Primary Video
Website
Posters
Wallet Cards
Instagram
Twitter
Owen's Story Video
